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ONSTED, MI–(Marketwired – Dec 1, 2015) – Natural American Foods, a leading processor of honey in the United States, announces today that it will offer Fair Trade Certified™ honey beginning in early 2016. The certification, obtained through Fair Trade USA, ensures that farmers and beekeepers are paid a fair price for their honey harvest, which in turn allows them to remain a sustainable part of their community for many years to come.

According to Rolf Richter, CEO for Natural American Foods, the decision to offer Fair Trade Certified honey was straightforward. “The drive for greater transparency in the food supply by consumers is well documented. At Natural American Foods, we’ve made significant investments in our global sourcing capabilities as well growing our knowledge of consumer insights and behavior in the honey category. Fair Trade Certified honey is a natural evolution of both of these investments, and provides a unique offering for our retail customers to expand their business.”

“Our initial offering of Fair Trade honey comes from hives located in the Amhara region of Ethiopia, which has a rich tradition of beekeeping that dates back to 3000B.C.” said Chris Nubern, Vice President of Procurement at Natural American Foods. “This honey is very dark in color and has a delightfully intense floral flavor that pairs well with cornbread and walnuts.”

The Fair Trade Certified honey from Natural American Foods will be available for sale in cases of 12oz bottles starting in January 2016.


Fair Trade USA is a nonprofit organization that promotes sustainable livelihoods for farmers and workers; protects fragile ecosystems; and builds strong, transparent supply chains through independent, third-party certification. Its trusted Fair Trade Certified™ label signifies that rigorous standards have been met in the production, trade and promotion of Fair Trade products from over 80 countries across the globe. Recognized as a leading social venture by the Clinton Global Initiative, the Skoll Foundation and Ashoka, Fair Trade USA also provides critical capacity-building programs at origin, and educates consumers about the power of their purchase. Visit www.FairTradeUSA.org for more information.


Natural American Foods is one of the country’s largest processors of 100% pure all-natural honey. With operations in California and Michigan, the company serves some of the best-known manufacturers, distributors and retailers in the United States. Additionally, Natural American Foods is committed to retain the natural pollen in every batch of honey, which ensures a superior product and allows for third-party verification of geographical origin and floral source.

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